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Hotel Concept


Create a special & unique Hotel Concept that will help your property stand out from the competition.


"Hotels should not only offer Sleep & Services,

but a Unique Story that will make the guests feel special and that will become a significant part of their entire trip. "

What we do

Hotel Concept Development is Destsetters' most upgraded service and aims to create unique hotels, with high-profit margins and proper operation, but also with recognizable features that will help them stand out from the competition.

Our Services include:

  1. Determination of the Typology of the new property: After we have completed extensive research on the plot/property location and its characteristics, the competition, the travelers’ online searches, and the owners’ wishes and goals, we work closely with the architectural team to specify the type and layout of the hotel premises (room types, facilities, etc) so that it can claim a significant market share but also be competitive. At this stage, the basic line of the hotel’s overall strategy is also determined, including the competition set and the keyword targeting.

  2. Specification of the Hotel Concept: With this service, we determine the narrative that will make the new Hotel special, as well as specify the way that the Concept will be implemented in the property’s Design, Operation, and Experiences. Knowing and describing in detail the overall Hotel Concept, we significantly help the design teams to fully anticipate the property’s operation needs, so as not to make any omissions and avoid unnecessary investments. All of the above contribute to making the new hotel truly competitive with significant prospects.

  3. Supervision of the new Design process: The supervision of the design process is a very important step in the whole Concept Making procedure, as we study all the ground plans and renders from the side of a Hotel Expert, and give feedback regarding the hotel’s operation and the alignment with the newly specified Concept. We also specify the facilities and services which will bring more internal sales to the hotel, in order to enhance its profitability.

Our Services

  1. We develop the hotel's main idea/narrative, that will help the property differentiate from its competition and determine its operation procedures.

  2. We give alternative proposals for the use of the hotel's various spaces and facilities, aiming at better performance in terms of revenue and reputation/guest satisfaction.

  3. We create high-quality mood boards with specific proposals regarding the Design Concept of all the hotel areas (i.e. rooms, reception, swimming pool, common areas, etc.), that contribute to the faster completion of the Architectural and Design studies.

  4. We specify the Concept of all the hotel's Restaurants as well as the property's overall Food Experience (in terms of menu, operation, and presentation), aiming at the high profitability of the F&B department.

  5. We give specific proposals regarding the hotel's Wellness Facilities, such as hotel spas and beauty areas. Moreover, we specify special wellness activities, based on the hotel's premises and possibilities. 

  6. We define the Signature Experiences that customers will only be able to live here!

  7. We give an initial Communication & Visualization brief, that helps the hotel create high-quality promotional content and material (i.e. photoshoot and website specification, indicative communication key messages, dynamic keywords to target, etc.).

Latest Projects

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