Esperides Resort & Spa

Hotel Repositioning Services για ένα υπάρχον resort στο Κουτουλουφάρι Κρήτης

The new Hotel Concept of Esperides Resort in Koutouloufari, Crete, aims to provide you with authentic experiences with the taste of Crete in the context of a 5-star Resort.

Project Info


Hersonissos, Crete

Hotel Repositioning

What we did for this Project


Specialized study based on the property / plot and its special characteristics, the specific point where it is located, the closer and wider competition, but also the needs of the market in close and longer radius. Through the study, different proposals emerged regarding the direction that the accommodation should follow.


During this process, the Hotel Concept Manual was developed, through which the overall strategy of the new property was determined according to the travel trends, while at the same time taking care to stand out from the competition. The central idea of the concept was given, as well as Naming proposals, the Concept Tagline, the Brand Promise, the Brand Pillars, the main Traveler Personas but also the central targeting Keywords.

At the same time, the parts of the F&B Concept and the Wellness Concept were described in detail, while the specification of the new technologies that would be good to integrate the accommodation in its operation, the proposed Hotel Facilities and the Room Facilities that will enhance the customer experience within of rooms and will increase consumption, as well as Signature Experiences that will make the hotel truly unique.

Finally, a detailed description and development of the Design Concept was made, which gave the line for the overall design direction that was followed.


In order to complete the image of the new property, Destsetters undertook the specification and design of key elements of the Brand, such as the logo and the color palette.


Website content development as well as any additional texts that will be required, so that the SEO specifications for all sections of the website are met, in the language of their choice. Copywriting also includes the meta data of each page that has been specified, in order to target the right keywords in order to appear in the organic results, having chances for high CTR.


Photos for official channels (Website, OTAs, etc.):

  • Recording of architectural downloads

  • Capture landscape / surroundings shots

  • Recording of gastronomic shots (restaurants, swimming pools, rooms, bars, etc.)

  • Recording experience shots (using models / actors)

  • Recording signature shots (the most characteristic images of the accommodation)

Photos for Social Media:

  • Mobile downloads for social media (with real-life experience).

  • Specification for creating mini-videos during photography, for use in social media stories.

For this project, we collaborated with:

Media Gallery

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