Bellevue On the Beach Suites

Hotel Repositioning Services for existing Hotel in Rhodes town

In the heart of the city of Rhodes, the Bellevue | On the beach Suites is a unique choice of 5 star hotel all year round.

Project Info

2020

Rhodes

Hotel Repositioning

What we did for this Project

Along the coastline of Rhodes Town, very close to the city centre, the property Bellevue approached us for specifying its new identity, concept, and positioning in the market. The property comprises of a 6-story building with Suites, a rooftop pool, an outdoor swimming pool, a bar/restaurant, and an old windmill right in front of the hotel. 


Evaluating the hotel’s location right on the beach, as well as the recent refurbishment that the owners had completed, we specified the property’s new concept and philosophy and presented it to the owners. The new idea was centered around the hotel's location (hence the name Bellevue | On the Beach Suites), as well as the unique Sunset Experiences that the hotel is able to offer, as it faces directly into the West, and enjoys a trully stunning sunset.


Following the concept's approval, we specified and supervised a brand new photoshoot, that fully presented the hotel’s new concept and experiences. With the new visual material in our hands, we were able to upgrade the hotel’s presence in the various third-party channels (social media, OTAs, booking engine), specify its new website and create a solid B2B presentation.

For this project, we collaborated with:


Media Gallery

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