top of page

Oreno | Zagorochoria

A purely luxurious mountain boutique hotel that
surpasses the conventional notion of hospitality
in the region and presents a retreat experience immersed in holistic wellness practices and
activities inspired by the four shades of the
transforming seasons.

What we did for this project

  • Typology study

  • Concept Development

  • Design & Operational Briefs

  • Branding & Implementation

Learn More

Location

Tsepelovo, Zagorochoria

Expected

2026

Official Website

Hotel Synopsis

The below text is a full description of the new, under development property, giving all the details regarding the hotel's story, concept, operation, and experiences, that will provide to its guests

Oreno redefines the accommodation experience in the area, combining a traditional shell with modern design elements, luxurious amenities, cutting-edge technology, and holistic wellness that unfolds in high-specification, comfortable rooms. Room types provide privacy to guests and leverage the surrounding landscape and views, offering access to private courtyards or balconies, promoting direct contact with nature and the retreat character of the accommodation. Options range from Superior Rooms with private courtyards, Open-Plan Suites with private balconies and in-shower hammams, Open-Plan Suites with private balconies and indoor jacuzzis, to the most upgraded type of accommodation, Open-Plan Suites with private terraces and outdoor jacuzzis. The interior design blends contemporary aesthetics with natural and traditional elements, using clean lines, natural materials, and a neutral color palette inspired by the shades that 'dress' the surrounding landscape. All room types feature a space where guests can enjoy food and drinks, indoors or outdoors, while outdoor areas are carefully designed for relaxation, with comfortable loungers, shades, etc., enhancing the connection with nature. Additionally, rooms are equipped with the latest hotel technologies, such as digital keys, in-room tablets, etc., while sustainable practices are adopted at all stages of accommodation and operation of the property.

Regarding gastronomy, the property's philosophy is based on a modern approach to local cuisine, inspired by the principles of seasonality, locality, and tradition. The cuisine at Oreno changes according to the four shades of Zagorochoria and highlights the vibrant flavors of each season. The restaurant sources ingredients from local farms and producers, ensuring freshness and quality, while also showcasing the pure and unique raw materials that form the basis for the region's authentic flavors. The gastronomic experience begins with the á la carte breakfast, served at Merantza, the property's main restaurant, and extends to the all-day, as well as the more elaborate dinner menu. Emphasis is also placed on wine, with the bar offering a curated selection of wines from local producers that change with the seasons, as well as a range of cocktails incorporating unique recipes and local spirits such as tsipouro. Enhancing the gastronomic ensemble, Oreno offers the possibility of private dinners, either in-room or at the uniquely staged 'private table' in the outdoor area of the restaurant. Pre-arranged, seasonal food-focused activities complement the gastronomic experience, from Warm Cocktails by the Pool in winter to Mushroom Harvest and Pie-Making in autumn.

Wellness is a key pillar of the stay, which follows a holistic approach to wellness, providing guests with opportunities for relaxation, rejuvenation, and exploration in nature. Starting from the Wellness Area, guests can enjoy a range of treatments, activities, and facilities including the indoor heated pool, cave room, spa area, hammam, and sauna, as well as the gym, which can accommodate various types of exercises such as yoga, pilates, equipment, etc., according to the preferences and wellness needs of the guests. The Wellness Area is designed to uniquely leverage the natural environment with cave elements and outdoor spaces with views of the surrounding landscape, promoting a deep connection with the environment. In addition to the Wellness Area, Oreno offers in-room wellness experiences, allowing guests to enjoy spa-type facilities such as in-shower hammams or indoor and outdoor hot tubs, with absolute comfort and enhanced privacy, ensuring a truly rejuvenating stay. Moreover, outdoor activities and pre-arranged wellness experiences, such as hiking, skiing, kayaking, etc., depending on the season, further enhance the connection with nature and the active character of the accommodation. Thus, a holistic approach to wellness is provided, allowing guests to rejuvenate their mind, body, and spirit.

In a contemporary environment of authenticity and high specifications, the four shades and ever-changing seasons of Zagorochoria take center stage in the guest experience, emphasizing the different aspects of each season. With its innovative and unexpected approach to tradition, Oreno combines modern comforts and upgraded services within the unparalleled mountain beauty of the area, bringing guests in touch with nature, the enhanced approach to local gastronomy, holistic wellness, rejuvenation, and adventure. In this way, Oreno showcases a new dimension of contemporary luxury within the framework of the region's traditional hospitality and represents a constantly evolving experience, providing a comprehensive accommodation choice in perfect harmony with nature.

Hotel Typology

The first stage of our Services, which includes the Research & the Typology Study, helped the Hotel Owners take their final decisions regarding the hotel's Typology (type of property, room types, grounds, etc) and its main Features and Facilities, aiming to increase the hotel's ADR as well as its sales potentials from its various departments and services.

Screenshot 2021-12-27 at 6.47.59 PM.png

Hotel Grounds

Merantza | Contemporary Mountain Cuisine

Oreno | Reception, Bar & Shop

‣ Oreno | Wellness Area

Room Types

Superior Room with
Private Yard

Open-Plan Suites with
Balcony & In-shower
Hammam

Open-Plan Suites with
Private Yard &
Outdoor Hot Tub

Open-Plan Suites with
Balcony & Indoor Hot
Tub

The four shades of mountain living

Hotel Concept Development

The next stage was the development of the hotel's concept, which included the narrative as well as all the specifications of all the experience and operation elements that will make the new property stand out from its competition.

Screenshot 2021-12-27 at 6.47.59 PM.png

Sources of Inspiration

The variety of colours that dresses Zagorochoria every period of the year.
The traditional architecture found in the buildings of Tsepelovo.
The rich local gastronomy
The owner's involvement with a plethora of activities in the area.
The cosmopolitan chalets with the luxurious and aesthetics and modern comforts.

Signature Experiences

Warm
Cocktails by
the Pool

Holistic
Wellness
Experience

Stargazing
Nights

Mushroom
Harvest and
Pie-Making

Hotel Branding & Implementation

At the final stage of the new hotel's specification, we created an initial branding as well as its indicative applications and implementations, in order to give a fuller idea of the new hospitality product.

Screenshot 2021-12-27 at 6.47.59 PM.png

Name Description

The name, 'oreno' was chosen as it reflects the location of the hotel in the
in the mountains of Zagori, with stunning views of the surrounding natural beauty. The mountains
represent adventure, challenge and exploration and reflect
the spirit and narrative of the hotel.

Logo Description

The Oreno logo is inspired by the surrounding landscape and local nature, since
it depicts schematically a deer - an animal inextricably linked to the wild mountainous terrain
of Zagori.

Implementation Examples

Project Partners

For the completion of the project, Destsetters collaborates with the Architectural and Design teams, in the context of the thorough application of the concept to the overall experience, the correct specification of the anticipated operational needs, and the new hotel's commercial potentials. The Architectural & Design teams are selected by the investors/project owners and play an active part in the overall decisions regarding the development of the new property.


Architecture & Interior Design

Architectural Studio G2 Lab

Wondering what Destsetters can do for your project?
bottom of page