The Yard Corfu
A small boutique hotel in a traditional olive grove, combines local architecture, life and activities with traditional food, creating the perfect boutique experience in Corfu!
What we did for this project:
Design & Operational Briefs
The below text is a full description of the under development property, giving all the details regarding the hotel's story, concept, operation, and experiences, that will provide to its guests.
The Yard Corfu is a new hotel in Moraitika, Corfu, which aspires to be a new, upgraded accommodation destination on the island — and not unreasonably, since it has every asset needed to truly stand out among the competition.
The property is being built within the settlement, on a spot far from the sea with now view. However, the fact that it is surrounded by an old olive grove, creates a direct connection with nature, and an introverted character that make it more interesting. This is exactly what makes The Yard Corfu stand out even at the first glance.
Our main goal is to create a complex that fits harmoniously into the surrounding area, and the buildings will look as if they were always there. Therefore, the effort to preserve as many trees as possible is of great importance, while those that will have to be removed will be transferred for planting to other parts of the island.
Traditional Corfu’s architecture, on the outside, fresh & modern design in the inside, blended seamlessly with the olive groove, complete a perfectly balanced hotel deisgn. Furthermore, having the chance to be in direct contact with nature while being able to use modern technology, the guests will live an upgraded experience of hotel service.
Given the property’s location there will be a significant effort to ensure the sustainability of the hotel, and the use of natural sources of energy. Finally, The Yard Corfu is an all-year accommodation due to its location but also its character there is no seasonal limit.
The first stage of our Services, which includes the Research & the Typology Study, helped the Hotel Owners take their final decisions regarding the hotel's Typology (type of property, room types, grounds, etc) and its main Features and Facilities, aiming to increase the hotel's ADR as well as its sales potentials from its various departments and services.
The Mama's Kitchen
The Meditation Pool
The Nature Spa
Rooms with a Yard
Suites with a Balcony
Villa with a Private Pool
Hotel Concept Development
During the Hotel Concept Development process, we specified the main idea and the narrative of the new hotel, which will allow it to stand out from the competition. At the same time, we specified all the new hotel's experiences, services, and operation model, in order to help the architectural and design teams to capture all the requirements for its final design.
For this case, our main inspiration came from the destination itself. We created a concept that revolves around relaxation in between an old olive grove, with an authentic ambience. The Yard Corfu concept promises to its guests that they will shape their most memorable holidays in Greece.
Sources of Inspiration
The traditional Olive Oil Press that existed on the plot
The isolated environment
Life in the natural landscape
Sunday Yard Barbecues
Mediterranean Meditation’ Pool Concept
Handmade Sleeping Experience
Olive Grove Experience
Hotel Branding & Implementation
In order to have a fuller image of the Concept, we have created an initial branding for the new hotel that captures its feel and essence, and which must be taken into account during the design process. At the same time, we presented a series of indicative applications and implementations of the branding, in order to convey in a more tangible way the feeling that will be exuded during the hotel's visual communication.
Inspired by the concept of 'courtyard', the hotel invites its guests to spend their holidays outside, at the outdoor areas of their rooms as well as in the public areas of the accommodation, the layout of which creates an inner courtyard.
For the creation of the logo, we drew inspiration from the logos that express schematically the morphology of the buildings and the environment. So we suggested that the symbol should be inspired by the buildings and the olive grove, however, presented in a completely modern and contemporary way.
For the completion of the project, Destsetters collaborates with the Architectural and Design teams, in the context of the thorough application of the concept to the overall experience, the correct specification of the anticipated operational needs, and the new hotel's commercial potentials. The Architectural & Design teams are selected by the investors/project owners and play an active part in the overall decisions regarding the development of the new property.
List of Partners
To be announced