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The Authentic Village | Sfakia

An upgraded Authentic Cretan experience within a traditional Neighborhood in Sfakia village, Crete, close to nature and filled with the local culture.

What we did for this project

  • Concept Development

  • Design & Operational Briefs

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Sfakia, Crete

Year of Operation


Official Website

Drawing inspiration by the destination and its culture itself, with this concept we aim to create the new point of interest in the area of Sfakia.

Hotel Typology

The first stage of our Services, which includes the Research & the Typology Study, helped the Hotel Owners take their final decisions regarding the hotel's Typology (type of property, room types, grounds, etc) and its main Features and Facilities, aiming to increase the hotel's ADR as well as its sales potentials from its various departments and services.

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Hotel Experiences

During the Hotel Concept Development process, we specified the main idea and the narrative of the new hotel, which will allow it to stand out from the competition. At the same time, we specified all the new hotel's experiences, services, and operation model, in order to help the architectural and design teams to capture all the requirements for its final design.

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Hotel Branding & Implementation

In order to have a fuller image of the Concept, we have created an initial branding for the new hotel that captures its feel and essence, and which must be taken into account during the design process. At the same time, we presented a series of indicative applications and implementations of the branding, in order to convey in a more tangible way the feeling that will be exuded during the hotel's visual communication.

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Name Description

The two suggested names are closely related to the narrative we want to tell. As a first choice, we gave the "Big Tree", which is also the trademark of the hotel, alternatively, we suggested the "Authentic", already anticipating the title, for the authentic Cretan experience that the accommodation will offer.

Logo Description

The element of the big tree but also of the Cretan garden in general, can be the basic elements of the concept. This very strong element of the tree can even become the hotel's logo.
In addition to the clear connection with the property, the tree also refers to a property close to nature, where the visitor will relax and unwind - this is exactly what Sfakia represents as a destination and what we want to give (through a clearly upgraded tourist product) to travelers.
Alternatively, the main element of the design concept can be the traditional Cretan mustache.

Hotel Design

For the completion of the project, Destsetters collaborates with esteemed Architectural and Design teams, in the context of the thorough application of the concept to the overall experience, the correct specification of the anticipated operational needs, and the new hotel's commercial potentials. The Architectural & Design teams are selected by the investors/project owners and play an active part in the overall decisions regarding the development of the new property.

For this project, we collaborated with:

  • Architect: Antonis Disseakis

3D Renders

Available 3D Renders for the Project, appear here. 

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