Year of Operation
The below text is a full description of the under development property, giving all the details regarding the hotel's story, concept, operation, and experiences, that will provide to its guests.
The building is located in one of the most central and well-known spots of Athens, with a long history of over 150 years. The house was built in 1863, and has since been renovated and restored several times, most recently the restoration in 2003.
Both the location and the age of the building inspired us to create a concept around a love story, which unfolded at the beginning of the last century. The aim is for guests of the property to learn the story that would be narrated through the hotel and to embrace the various elements they will encounter during their stay.
Even though the property is located in a particularly privileged location, it has to face a huge competition from similar hotels/properties in extremely close proximity. For that reason the primary purpose of the concept was to create a truly unique accommodation experience for guests, which would make it immediately stand out among any other hotel in the area.
The first stage of our Services, which includes the Research & the Typology Study, helped the Hotel Owners take their final decisions regarding the hotel's Typology (type of property, room types, grounds, etc) and its main Features and Facilities, aiming to increase the hotel's ADR as well as its sales potentials from its various departments and services.
The Reception / Check-in area
Ground floor Executive Suite
Studio with Balcony
One Bedroom Suite
Deluxe Queen Suite
Hotel Concept Development
During the Hotel Concept Development process, we specified the main idea and the narrative of the new hotel, which will allow it to stand out from the competition. At the same time, we specified all the new hotel's experiences, services, and operation model, in order to help the architectural and design teams to capture all the requirements for its final design.
The Concept revolves around the love story of the two young people, Aphrodite and Giovanni, which is narrated by every aspect of the hotel. The story is, of course, imaginary, but its theme and also the nostalgia of the early 20th century, creates an unforgettable, vintage, romantic experience to its guests.
Sources of Inspiration
A romantic Love Story
Το μαγευτικό vintage κινηματογραφικό σετ του κήπου στον τελευταίο όροφο
Hotel Branding & Implementation
In order to have a fuller image of the Concept, we have created an initial branding for the new hotel that captures its feel and essence, and which must be taken into account during the design process. At the same time, we presented a series of indicative applications and implementations of the branding, in order to convey in a more tangible way the feeling that will be exuded during the hotel's visual communication.
As we talk about a hotel inspired by 1900, with a romantic and nostalgic character, the logo should include all these elements. We need a symbol associated with the name (eg a diadem, the coat of arms of Aphrodite's family or a rose, which was Aphrodite's favorite flower) which will be so distinctive that people will recognize it alone.
The font of the name is suggested to be more ‘calligraphic’, while the accompanying phrase can be written in a more ‘strict’ font.
The colors that should be dominative are beige / white / light brown, while the soft shades of pink, green, blue will enhance the overall romantic character that we want to exude the accommodation. Finally, the use of gold is suggested in many details, which will emphasize the sense of luxury that we want to "bring out" .
For the completion of the project, Destsetters collaborates with the Architectural and Design teams, in the context of the thorough application of the concept to the overall experience, the correct specification of the anticipated operational needs, and the new hotel's commercial potentials. The Architectural & Design teams are selected by the investors/project owners and play an active part in the overall decisions regarding the development of the new property.
List of Partners
To be announced