The Concept revolves around the love story of the two young people, Aphrodite and Giovanni, which is narrated by every aspect of the hotel. The story is, of course, imaginary, but its theme and also the nostalgia of the early 20th century, creates an unforgettable, vintage, romantic experience to its guests.
The first stage of our Services, which includes the Research & the Typology Study, helped the Hotel Owners take their final decisions regarding the hotel's Typology (type of property, room types, grounds, etc) and its main Features and Facilities, aiming to increase the hotel's ADR as well as its sales potentials from its various departments and services.
During the Hotel Concept Development process, we specified the main idea and the narrative of the new hotel, which will allow it to stand out from the competition. At the same time, we specified all the new hotel's experiences, services, and operation model, in order to help the architectural and design teams to capture all the requirements for its final design.
Hotel Branding & Implementation
In order to have a fuller image of the Concept, we have created an initial branding for the new hotel that captures its feel and essence, and which must be taken into account during the design process. At the same time, we presented a series of indicative applications and implementations of the branding, in order to convey in a more tangible way the feeling that will be exuded during the hotel's visual communication.
As we talk about a hotel inspired by 1900, with a romantic and nostalgic character, the logo should include all these elements. We need a symbol associated with the name (eg a diadem, the coat of arms of Aphrodite's family or a rose, which was Aphrodite's favorite flower) which will be so distinctive that people will recognize it alone.
The font of the name is suggested to be more ‘calligraphic’, while the accompanying phrase can be written in a more ‘strict’ font.
The colors that should be dominative are beige / white / light brown, while the soft shades of pink, green, blue will enhance the overall romantic character that we want to exude the accommodation. Finally, the use of gold is suggested in many details, which will emphasize the sense of luxury that we want to "bring out" .
For the completion of the project, Destsetters collaborates with esteemed Architectural and Design teams, in the context of the thorough application of the concept to the overall experience, the correct specification of the anticipated operational needs, and the new hotel's commercial potentials. The Architectural & Design teams are selected by the investors/project owners and play an active part in the overall decisions regarding the development of the new property.
List of Partners
To be announced
Available 3D Renders for the Project, appear here.