Greco's House

A hotel concept for an authentic hotel in Crete, that represents the essense of Light , Freedom and iconic figures.

What we did for this project

  • Concept Development

  • Design & Operational Briefs

Learn More



Year of Operation


Official Website

Hotel Synopsis

The below text is a full description of the under development property, giving all the details regarding the hotel's story, concept, operation, and experiences, that will provide to its guests.

Greco's House is a Hotel project proposal of high-level hospitality, based on authentic Cretan culture, local gastronomy, and Greek experience.

Through a specially designed space that presents the Cretan tradition in a completely modern and upgraded way, this original hotel proposal will connect locals and tourists through the concepts of Home, Food, and Festivities.

Inspired by iconic figures of Crete's culture, the writer Nikos Kazantzakis, the painter Dominikos Theotokopoulos (El Greco), the musician Nikos Xylouris, and the medieval poet Vincenzo Cornaro, Greco's House is transformed into a modern reference point in the heart of the island of Crete.

This new hotel concept is mainly inspired by the people who have been representing the essence of Light and Freedom, which are the main characteristics of the Cretan people and culture.

Hotel Typology

The first stage of our Services, which includes the Research & the Typology Study, helped the Hotel Owners take their final decisions regarding the hotel's Typology (type of property, room types, grounds, etc) and its main Features and Facilities, aiming to increase the hotel's ADR as well as its sales potentials from its various departments and services.

Screenshot 2021-12-27 at 6.47.59 PM.png

Hotel Grounds

Reception / Check-in area
Food & Beverage business on the ground floor

Room Types

Room Types Inspired by Crete's signature figures as Nikos Kazantzakis, Nikos Xylouris, Dominikos Theotokopoulos (El Greco) and Vicenzo Kornaro

Hotel Concept Development

During the Hotel Concept Development process, we specified the main idea and the narrative of the new hotel, which will allow it to stand out from the competition. At the same time, we specified all the new hotel's experiences, services, and operation model, in order to help the architectural and design teams to capture all the requirements for its final design.

Screenshot 2021-12-27 at 6.47.59 PM.png

Inspired by influential figures of Cretan culture, the writer Nikos Kazantzakis, the painter Doinikos Theotokopoulos (El Greco), the musician Nikos Xylouris but also the medieval poet Vicenzo Cornaro, Greco's House is a unique hotel concept.

Sources of Inspiration

The concepts of "home", "coffee place" and "traditional celebration"
The emblematic figures and the culture of Crete

Signature Experiences

Η μοναδική εμπερία της φιλοξενείας στην "οικία" με έντονα στοιχεία αυθεντικής τοπικής παράδοσης & κουλτούρας
Οι γαστρονομικές απολαύσεις στον "καφενέ" από το πρωί ως το βράδυ
Τα διάφορα θεματικά events, με χαρακτήρα "γιορτής"

Hotel Branding & Implementation

In order to have a fuller image of the Concept, we have created an initial branding for the new hotel that captures its feel and essence, and which must be taken into account during the design process. At the same time, we presented a series of indicative applications and implementations of the branding, in order to convey in a more tangible way the feeling that will be exuded during the hotel's visual communication.

Screenshot 2021-12-27 at 6.47.59 PM.png

Name Description

Logo Description

Implementation Examples

Project Partners

For the completion of the project, Destsetters collaborates with the Architectural and Design teams, in the context of the thorough application of the concept to the overall experience, the correct specification of the anticipated operational needs, and the new hotel's commercial potentials. The Architectural & Design teams are selected by the investors/project owners and play an active part in the overall decisions regarding the development of the new property.

List of Partners

To be announced

Wondering what Destsetters can do for your project?