Ayanni Farm Resort | Halkidiki
A high-end riverside agricultural resort in the countryside of Halkidiki, where luxury blends with authenticity in every moment of the stay.
What we did for this project:
Branding & Implementation
Year of Operation
Introducing a new era of farm lifestyle
For eco-conscious travellers looking for an alternative approach to contemporary luxury, AYANNI introduces an upgraded version of farm-style living, amidst a stunning riverside location in the Macedonian countryside of Greece. A place where tradition meets all-time elegance, AYANNI draws inspiration from nature’s wisdom and shapes an accommodation experience that blends elements of authentic Greek Gastronomy, based exclusively on locally produced ingredients and products, with an all-new approach to Wellness, that aims to bring guests in touch with the surrounding nature and themselves.
The first stage of our Services, which includes the Research & the Typology Study, helped the Hotel Owners take their final decisions regarding the hotel's Typology (type of property, room types, grounds, etc) and its main Features and Facilities, aiming to increase the hotel's ADR as well as its sales potentials from its various departments and services.
During the Hotel Concept Development process, we specified the main idea and the narrative of the new hotel, which will allow it to stand out from the competition. At the same time, we specified all the new hotel's experiences, services, and operation model, in order to help the architectural and design teams to capture all the requirements for its final design.
Hotel Branding & Implementation
In order to have a fuller image of the Concept, we have created an initial branding for the new hotel that captures its feel and essence, and which must be taken into account during the design process. At the same time, we presented a series of indicative applications and implementations of the branding, in order to convey in a more tangible way the feeling that will be exuded during the hotel's visual communication.
The hotel's official name was chosen by the ownership for two reasons. Firstly, ‘Ai-Yiannis’ is the name of the area where the hotel is located, emphasizing its connection to the surrounding landscape and local tradition. Additionally, it is the first name of the family patriarch who created the business and has been instrumental in its success, thanks to his hospitable, authentic, and communicative character. Thus, the name serves as a tribute to the place and the person who made it possible, while the hotel’s strong emotional connection to its history and its commitment to its location and heritage smoothly and effectively introduce it to the new era. The Destsetters team made a slight adjustment to the spelling of the name to improve its readability in the Latin script.
The logo incorporates clear and unequivocal references to the farm aspect of the property, featuring a highly stylized hen (an animal found on the estate) as its main design element. This design choice not only highlights the agro-tourism direction of the hotel's development and operation, but also provides a modern interpretation of the animal with its abstract lines and stylized approach, directly hinting to the hotel’s modern character and use of technologies that are apparent in all stages of the stay.
Finally, the three shapes positioned on the hen's head resemble a crown, symbolizing the luxurious character of the hotel that sets it apart not just in the region of Halkidiki, but across the country.
For the completion of the project, Destsetters collaborates with esteemed Architectural and Design teams, in the context of the thorough application of the concept to the overall experience, the correct specification of the anticipated operational needs, and the new hotel's commercial potentials. The Architectural & Design teams are selected by the investors/project owners and play an active part in the overall decisions regarding the development of the new property.
List of Partners
To be announced
Available 3D Renders for the Project, appear here.