Ammades Rhodes

An all-suite hotel located right on one of Rhodes’s most popular beaches, which will enrich your summer holidays with the most upgraded lifestyle beach experiences. From sea-view suites to on-the-beach private dinners, and from in-room hot tubs and private pools to outdoor wellness sessions and treatments, Ammades will fascinate you with its whole new perspective on beach holidays!

What we did for this project

  • Concept Development

  • Design & Operational Briefs

  • Branding & Implementation


Learn More

Location

Rhodes, Greece

Year of Operation

2024

Official Website

Hotel Synopsis

The below text is a full description of the under development property, giving all the details regarding the hotel's story, concept, operation, and experiences, that will provide to its guests.

Being an all-suite hotel, Ammades offers four different types of suites, each with special characteristics and facilities. They all provide mesmerizing views of the Aegean Sea (either full or partial) and they are fully equipped to provide a comfortable stay, with a king-size, eco-friendly mattress, upgraded mini-bar, dining table, and the latest technological trends, such as widescreen TV, Bluetooth speakers, and Alexa Virtual Assistant. Their design is modern and minimal but with a touch of traditional materials and elements such as stone and wood, while certain types include special facilities, such as a private pool and garden or an in-room hammam cabin. The Open Plan Suites are ideal for couples, as they can accommodate up to two people, while the One-Bedroom and Two-Bedrooms Suites are suitable for a small family or even a group of friends.


Based on the tastes and richness of the Mediterranean diet, the hotel's gastronomy draws inspiration from the local cuisine to create modern and upgraded versions of traditional dishes, all made with local, high-quality, and fresh products. The main restaurant, Ammades Tastes, serves breakfast as well as an all-day menu with meat, fish, and vegan options. Visitors can also enjoy a lighter version of this menu at the Lobby restaurant, or order room service in the privacy of their room, where there is also the option to order in-room breakfast for those who wish to make the most of their private garden or balcony. For a refreshing beverage or a signature cocktail, guests can opt for the hotel's main pool and private beach section, where they can also relax on comfortable sunbeds or private gazebos. Among the signature experiences offered by the hotel are the private on-the-beach dinners, which take place on specially designed spots on the private beach under the stars. Finally, the already well-established Ammades Seaside Restaurant & Bar joins the hotel’s outlets and is available from early in the morning until the evening, with a wide range of options for all tastes.

Wellness is also an important part of the overall experience in Ammades, since visitors can receive enhanced services at the Wellness and Fitness Center of the hotel, Ammades Touch. Among the offered services are massage therapies, sauna, hammam, and jacuzzi, while there is also a gym with state-of-the-art equipment. Guests can turn to the Wellness Instructor not only for the various treatments but also for valuable feedback and advice on how to improve their lifestyle and achieve physical and mental balance. What is even more impressive is the hotel's outdoor spa facilities, as guests can make use of massage kiosks and cryotherapy cabins for aromatherapy and chromotherapy treatments, located by the main pool. On the hotel's private beach, guests can also enjoy a massage or take part in yoga and meditation sessions at sunrise, under the calming sound of the waves.


As the hotel is in constant communication with its natural background, with the beach being an integral part of its experience, Ammades makes sure to only use eco-friendly equipment and products and sustainable practices that are not harmful to the environment. Therefore, the hotel provides a charging spot for electric cars in the parking lot and bike rental services, while it has automated the standard hotel processes with digital room keys, remote check-in, and in-room tablets in order to stay true to the principles of sustainability and ecology. With respect to the natural landscape, Ammades meets all the requirements and needs of its guests, offering a unique high-end experience that introduces a new beach hotel lifestyle that blends luxury with well-being.

Hotel Typology

The first stage of our Services, which includes the Research & the Typology Study, helped the Hotel Owners take their final decisions regarding the hotel's Typology (type of property, room types, grounds, etc) and its main Features and Facilities, aiming to increase the hotel's ADR as well as its sales potentials from its various departments and services.

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Hotel Grounds

Ammades Taste | All-day Beach Restaurant
Ammades View | Pool & Beach Bar
Ammades Sea Side Restaurant & Bar
Ammades Scent | Lobby & Restaurant
Ammades Touch | Wellness & Fitness Center
Ammades Echoes | Reception & Workspace

Room Types

Open Plan Suites | Sea View
Open Plan Suites with Private Pool | Partial Sea View
Two-Bedroom Suite with Private Pool | Partial Sea View
One-Bedroom Penthouse Suites with In-Room Hammam | Sea View

Hotel Concept Development

During the Hotel Concept Development process, we specified the main idea and the narrative of the new hotel, which will allow it to stand out from the competition. At the same time, we specified all the new hotel's experiences, services, and operation model, in order to help the architectural and design teams to capture all the requirements for its final design.

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On-the-beach Lifestyle

Sources of Inspiration

The location and view of the hotel
The popular beach hotels all over the world
The great experience of the owners in the operation and management of hotels
The already completed interior design
The successful operation of Ammades Seaside Restaurant

Signature Experiences

On-the-beach Private Dinners
Sunrise Yoga & Meditation Sessions
By-the-pool Wellness Experience

Hotel Branding & Implementation

In order to have a fuller image of the Concept, we have created an initial branding for the new hotel that captures its feel and essence, and which must be taken into account during the design process. At the same time, we presented a series of indicative applications and implementations of the branding, in order to convey in a more tangible way the feeling that will be exuded during the hotel's visual communication.

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Name Description

The brand name of the accommodation, ‘Ammades’, was decided along with the owners to fall in line with the already successful Ammades Seaside Restaurant right in front of the hotel, as well as the local name of the area, which is “Ammoudes.” Besides, Ammades Seaside Restaurant is now considered a ground of the new hotel, offering another dynamic and social outlet to its customers. This leads to the creation of a strong destination branding, which includes modern, innovative, and upgraded facilities.

Logo Description

For the logo, we used the existing logo of the company, since it is part of the same successful brand. We also added the term "all-suite hotel & beach bar," which will offer a complete, upgraded product, from accommodation and food to on-the-beach relaxation.

Implementation Examples

Project Partners

For the completion of the project, Destsetters collaborates with the Architectural and Design teams, in the context of the thorough application of the concept to the overall experience, the correct specification of the anticipated operational needs, and the new hotel's commercial potentials. The Architectural & Design teams are selected by the investors/project owners and play an active part in the overall decisions regarding the development of the new property.

List of Partners:

Dimitris Papanastasiou | papanastasiou.ds@gmail.com

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