Agrós | Messenia
Agrós Private Houses & Food Experiences is a combination of accommodation & gastronomy experiences in the beautiful land of Messenia region, in Peloponnese.
What we did for this project:
Design & Operational Briefs
Branding & Implementation
Our main inspiration for Agrós project, came from the local natural landscape and the rich land of Methoni, that provides a variety of fresh local products, as well as the owners' wish to showcase the area's natural richness to their guests.
The first stage of our Services, which includes the Research & the Typology Study, helped the Hotel Owners take their final decisions regarding the hotel's Typology (type of property, room types, grounds, etc) and its main Features and Facilities, aiming to increase the hotel's ADR as well as its sales potentials from its various departments and services.
During the Hotel Concept Development process, we specified the main idea and the narrative of the new hotel, which will allow it to stand out from the competition. At the same time, we specified all the new hotel's experiences, services, and operation model, in order to help the architectural and design teams to capture all the requirements for its final design.
Hotel Branding & Implementation
In order to have a fuller image of the Concept, we have created an initial branding for the new hotel that captures its feel and essence, and which must be taken into account during the design process. At the same time, we presented a series of indicative applications and implementations of the branding, in order to convey in a more tangible way the feeling that will be exuded during the hotel's visual communication.
The Greek word 'Agrós' (=fields) refers to the location of the central estate, but is also associated with the fact that the hotel premises are located in a different location. The concept of Agrós does not have a specific, geographically defined point, but it covers a wider, ‘green’ area. Therefore, we are not talking about a single ‘Estate’ or ‘Farm’, but about Agrós, in which we have the central estate, the 2 houses and - in the future - other accommodation premises that may be added. Also, Agrós is the first synthetic of the international word agrotourism / agritourism, which refers to the type of tourism we are interested in.
The logo design combines the part of the Estate with the part of the hotel houses. The aim was to showcase at a first glance the agritourism character of the brand, but at the same time the modern and modern philosophy of the property.
The central font follows the same philosophy, as it has a more 'traditional' character, however it is quite modern due to its condensed style. The font used in the name is also modern and linear. Finally, the colors of the logo are drawn from the color palette that has been chosen for the brand, and which is based on the colors and the feeling that exudes the natural environment of the area.
For the completion of the project, Destsetters collaborates with esteemed Architectural and Design teams, in the context of the thorough application of the concept to the overall experience, the correct specification of the anticipated operational needs, and the new hotel's commercial potentials. The Architectural & Design teams are selected by the investors/project owners and play an active part in the overall decisions regarding the development of the new property.
List of Partners
To be announced
Available 3D Renders for the Project, appear here.