"A renovation or a Hotel photoshoot are not enough to achieve a complete repositioning for your property. In order to re-invent your hotel and create a brand new hospitality product that you will position in the global hotel scene, a full specification and study is required, that will determine all the necessary steps and actions, according to the new strategy and philosophy."
Our Concept Development service on existing hotels is one of Destsetters' most dynamic services, aiming to redefine the Hotel Strategy, enhancing its profitability prospects. It interests hotels that want to enrich their traveler's experience and their unique competitive advantages without conducting large-scale renovations, but with completing interventions regarding the hotel's Design, the Signature Experiences, and the Services they provide.
We take over to redefine the main points of the existing property's typology such as upgraded room types, unique experiences, and special facilities, in order to achieve a higher average selling price. During our research, we study the location in terms of demand and competition, as well as the specific characteristics of the local area and the property, and the owners' wishes. Our main goal is to specify the hotel's overall experience, shaping a renewed and competitive concept.
After securing the relevant changes and upgrades, we set up the new hotel's identity, specifying and developing the storytelling of the hotel, but also its implementation in the main distribution channels. We strive to deliver to properties with increased sales dynamics and significant profitability prospects.
We examine the current situation and capabilities of the hotel, as well as the goals and wishes of the owners, in order to maintain the benefits of the current situation.
We conduct thorough research in relation to the demand of the destination, but also the characteristics of the local competition, in order to identify the emerging opportunities.
We define the new Hotel Strategy as well as the new required features, and we determine how these will be applied in its Typology, with small-scale changes, where this is possible.
We develop the Renewed Concept of the hotel, specifying its signature experiences and its whole storytelling around accommodation facilities, gastronomy, and wellness experiences.
We create the hotel’s improved identity according to its new conceptual content, and we secure its proper promotion to the several distribution channels, securing effective communication of the concept.
We apply the content to the main distribution channels, delivering to the Hotelier a ready-to-sell property with renewed prospects and increased sales dynamics.