Upselling Hotel Reports: Νew advanced tools that will enhance the profitability of hotels
The upgraded Upselling Hotel Reports, are here to help hotels boost their in-house sales, from Restaurants, Spas & Concierge Services, while assessing whether remote traveler research leads to increased autonomous bookings.
In order to increase the revenue from the in-house sales of a hotel, from outlets like Restaurants, Spas and Events, but also to strengthen the Online Revenue, Destsetters presents the Upselling Hotel Reports, the advanced tool that evaluates all the internal processes of a hotel in relation to the traveler's experience and gives ideas and solutions to the hotelier. Upselling Hotel Reports includes fully personalized application suggestions and ideas, both to enhance the traveler experience and to increase both online and in-Hotel sales. At the same time, through a complete explanatory report with moodboards and examples, they help the hotelier to find practical applicable solutions to important issues.
What Upselling Hotel Report includes:
Remote audit in all online channels such as Search Engines, the hotel's Website, the official Booking Engine, OTAs and Review Websites, with suggestions for optimization and implementation of new practices to enhance the conversions.
Audit of the online & offline booking process and its improvement for better customer service but also techniques that will enhance in-hotel sales.
Mystery Guest visit and complete recording of the total experience and use of services and facilities, from transfer to check-out and delivery of a special report with suggestions for improvement and highlighting the advantages.
Detailed Upselling ideas per outlet category (Restaurants, Spa, Concierge) with detailed application proposal and inspirational moodboards.
Daily Management Team Workshop with presentation and explanation of the results and proposals to the high-ranking executives of the company.
What are the benefits of Upselling Hotel Report:
Gives ideas for increasing in hotel sales in Restaurants, Spas and Events.
Locates the points for improvement of the hotel, reinforcing the positive reviews.
Upgrades the online presence of the property by proposing upgrades and new tools. Also, allows the hotelier to evaluate the work of third parties such as management, digital marketing and promotion companies.
WHAT IS THE DIFFERENCE BETWEEN THE UPSELLING HOTEL REPORT PROCESS AND THE MYSTERY GUEST?
Mystery Guest is a service that is limited to the evaluation of a hotel's practices and facilities through a bureaucratic process with standard scoring and evaluation. The Upselling Hotel Report is a more detailed and a fully personalized analysis of the accommodation, which in addition to a formal evaluation also provides a detailed commentary of the experience but also fully personalized proposals for improving and upgrading the overall experience of the accommodation.
WHEN IS THE RIGHT TIME TO MAKE AN UPSELLING REPORT?
The best time to create an Upselling Report is during a period when the hotel is well-filled, so that all its departments are fully operational and the overall experience can be recorded in the best possible way. Ideally, the end of the High Season is suggested, so that the accommodation can be prepared for the upcoming year.
WHAT DO WE MEAN BY THE TERM “UPSELLING”?
Hotel Upselling is a relatively new concept that refers to the increase in hotel revenue either from the increase of the room sales or from the additional revenue resulting from the traveler staying at the hotel from the use of third party services. In essence, the term Upselling tends to absorb the so-called "Cross-selling" , for example the sale of combined services, and lately the need arises for a new service that will enhance the overall sales of the hotel.
WHAT DOES THE HOTEL MYSTERY GUEST INCLUDE?
Destsetters experts visit each hotel individually, and deliver a comprehensive report to the partner hotels, with suggestions for improvement and practical ideas that will enhance their in-hotel sales. One of the most important points of the Mystery Guest service is the online control of the hotel, which fully evaluates the process of research and online booking of the hotel, as well as the related digital marketing actions, highlighting the points that deprive the hotel direct reservations.
WHAT ARE THE MAIN OBJECTIVES OF THE SERVICE:
The strengthening of internal sales from restaurants, spa but also the various services (tours, car rentals, concierge, etc.).
Improving the visitor experience & increasing positive reviews.
The study of online practices applied by the property and the improvement of the sales perspective.
The evaluation of the work of third parties in digital marketing and the provision of specific proposals for improvement.
Training of high level staff in practices that may enhance their performance.
Through this service, Destsetters does not come to replace your existing partners, but to act as an objective view, which will help the efficiency of each hotel through practical advice and harmonious cooperation with all internal and external partners.
The Upselling Hotel Reports service starts its full application in hotels all over Europe, with emphasis on Greece, Cyprus and Italy, while for the rest of the global market, the service is currently only available for the remote Online control part.