"A Cretan hospitality experience, inspired by local Food, Light and Freedom"



"The Urban Beach Hotel Concept"



"Living in an Authentic Cretan Neighborhood"

Heraklion, Crete, Greece | December 2017 - February 2018

This new hotel in Heraklion, Crete, is situated in one of the town’s landmark squares, very close to the renowned Heraklion Archaeological Museum. The concept was inspired by three main elements:

  1. The globally famous Cretan gastronomy

  2. The pure natural light of Crete

  3. The name of the square where the hotel is located, "Πλατεία Ελευθερίας" (= Square of Freedom)

In addition to these three main elements, the design concept of the hotel was inspired by three emblematic figures of the local culture: the writer Nikos Kazantzakis, the painter El Greco and the medieval poet, Vincenzo Cornaro.

Photo Credits: Legacy Gastro Suites

Athens, Greece | January - April 2018

This is a historic hotel located in the Athenian coastline. In this case, the Concept Development procedure did not follow the regular road, since the hotel had already began a total renovation before contacting Destsetters. 

However, studying the already decided renovation designs and evaluating the hotel’s location, we ended up in a very strong Concept with a very clear message, that introduced, for the first time, the direct connection of Athens’ city centre with the beach. What we wanted to emphasize in this case, was the hotel’s urban and young philosophy, in combination with the fascinating elements of life by the beach.

For this project, Destsetters:

  • Developed the Concept & Operations Manual.

  • Specified the hotel’s initial photo shoot after the renovation.

  • Specified and supervised the official website adjustments and improvements.

  • Will specify and supervise the graphic designers during the design of the new hotel’s logo and brand identity.

Photo Credits: Poseidon Athens Hotel

Sfakia, Crete, Greece | August 2018 - ongoing

This Hotel will be located within the traditional 'chora' (= town) of Sfakia, surrounded by existing houses, churches and buildings.

The inspiration for this concept came from the property’s location, since it immediately gave us the feeling of a typical local neighborhood. What we want to showcase here, is the upgraded simplicity of staying in a traditional-style hotel, which is not 'posh' or 'design', yet creates a set of unique, authentic and unforgettable experiences. 

The guests in this hotel are expected to feel as if they are visiting an old friend’s house, where they will eat tasty casual food, meet their friends in the central square and live down-to-earth experiences that, at the end, will prove to be most valuable!

For this project, Destsetters:

  • Developed the Concept & Operations Manual.

  • Works closely with the architects in order to finalize the property’s ground plans, that need to be in-line with the concept.

  • Supervises the interior designers during the development of their design concept for the hotel.

  • Specifies the guidelines for the hotel’s logo and brand identity and supervises the selected graphic designer.

  • Gives the specifications for the hotel’s official website, as well as its initial set-up in the various OTAs, Social Media and Media platforms.

Photo Credits: InDetail Architecture