Travel by Interest

Brand Strategy for the travel platform that proposes hotels based on the searches and interests of travelers

Travel by Interest: Online travel platform that presents hotels from all over the world, through original content and according to basic travel interests.

Project Info

Year of Project:

2018

Location:

Athens

What we did for this project


WEBSITE GRAPHIC DESIGN: 

Graphic Design of the Website with modern User Experience specifications that lead to increased conversion (with a strict "Mobile First" philosophy according to the recommendations of Google) and a proposal for the integration of hotel technologies that increase sales prospects.


WEBSITE WEB DEVELOPMENT: 

Technological development of the Website according to the latest digital trends and set up of the basic Google tools and Facebook, for better monitoring and development of re-marketing audiences and SEO Performance.


STRATEGIC WEBSITE SITEMAP: 

Strategic briefing of the structure and organization of the content of the official website (sitemap) according to the characteristics of the company and the Targeted audience.


PAGE STRUCTURE: 

Specification of all the necessary types of pages of the hotel website as well as the content sections, aiming at the effective communication to the hoteliers and an efficient user experience.


ΚΕΙΜΕΝΟΓΡΑΦΗΣΗ WEBSITE: 

Development of website texting as well as any additional texts that will be required, so that the SEO specifications for all sections of the website are met, in a language of your choice. Copywriting also includes the meta data of each page that has been specified, in order to target the right keywords in order to appear in the organic results, having chances for high CTR.


ΣΤΡΑΤΗΓΙΚΗ ΠΩΛΗΣΕΩΝ ΣΤΗΝ ΑΓΟΡΑ: 

  • Online Searches & Main Keywords: Research of online searches in relation to the object of the company as well as the online presence of the competition, in order to record the trends, prospects and opportunities, with relevant conclusions on them and the company's strategy. Also included is the selection of keywords that should be used throughout the brand communication, so as to reach quality audiences and enhance both the SEO character of its content and its Marketing.

  • Strategy Guidelines: Proposal of an annual strategic plan, in order to develop the brand dynamically in the Hotel Market according to the services it provides and the market trends.

  • Brand Tagline: The 'idea' of the brand concept in a proposal, which summarizes all the rationale and describes the service, and is used throughout the communication of the organization.

  • Brand Promise: The 'promise' the company gives to Hoteliers. In other words, the summary of the prescribed brand concept in a short text that will be used both in its direct communication and in third media.

  • Brand Pillars: The pillars around which the concept has been developed. Brand pillars are important components of the brand and in combination with the other elements are a guide for third parties.

  • Corporate Presentation: Design and development of content for the presentation of your company's sales department.

  • Offer templates: Design and set up a Template for sending your company bids.

  • Google Ads & Facebook Ad Templates: Set up Ad Templates on Google and Facebook, targeting the most powerful Keywords in our survey, with the goal of increasing ROI in the Hotel campaigns.

  • Setting up Social Media Accounts & Google My Business: Setting up Facebook & Instagram profiles according to the company's communication concept and the keywords that will be selected for its basic promotion.


LOGO + BRANDING ELEMENTS: 

Creating a new logo for the company, according to the prescribed Concept and the new philosophy, and developing graphic elements of the identity of the new Hotel Brand.


B2B WEBSITE - HOTELS.TRAVELBYINTEREST.COM:

The B2B page of Travel by Interest that presents the services of the website for hoteliers and villa owners. What we did for www.hotels.travelbyinterest.com.

  • Logo + Branding Elements: Creation of a new logo for the company, according to the prescribed Concept and the new philosophy, and development of graphic elements of the identity of the new Hotel Brand.

  • Website Graphic Design: Graphic Design of the Website with modern User Experience specifications that leads to increased conversion (with strict "Mobile First" philosophy according to the recommendations of Google) and a proposal to integrate hotel technologies that increase sales prospects.

  • Website Web Development: Technological development of the Website according to the latest digital trends and set up of the basic tools of Google and Facebook, for better monitoring and development of re-marketing audiences and SEO Performance.

  • Strategic Website Sitemap: Strategic determination of the structure and organization of the content of the official website (sitemap) according to the characteristics of the company and the Targeted audience.

  • Page Structure: Specification of all the necessary types of pages of the hotel website as well as the content sections, aiming at the effective communication to the hoteliers and an efficient user experience.


CAMPAIGN: “GAY SEPTEMBER IN GREECE”:

The special Travel by Interest campaign that promotes Gay tourism in Greece in September. The campaign was based on keyword research we did for keywords that travelers are looking for in Gay Greece.

  • Specification of SEO topics for an official blog but also for third parties: We analyzed the competition and the most popular keywords that Gay Travelers are looking for in Athens, we suggested specific topics that we could cover through special articles created in collaboration with Hotelier Academy .

  • Specification of Strategic communication through third channels: We have edited the strategic communication of the campaign, the graphic design and the visual content that emerged for the best possible promotion of the project.

  • SEO Article Writing: We have edited the campaign SEO articles, their visualization and their SEO Optimization.

  • Creating a Mini Website: We edited the specification and creation of a mini website, which houses all the content we created for the campaign.


PHOTOSHOOTING CONCEPT: GAY SANTORINI

Focusing on the romantic and gay-friendly attitude of Santorini, Destsetters created a photo shoot that focuses on a gay couple spending their vacation on the most romantic island in Greece. What does photography include:


Photos for official channels (Website, OTAs, etc.):

  • Recording of architectural downloads

  • Capture landscape / surroundings shots

  • Recording of gastronomic shots (restaurants, swimming pools, rooms, bars, etc.)

  • Recording experience shots (using models / actors)

  • Recording signature shots (the most characteristic images of the accommodation)

Photos for Social Media:

  • Mobile downloads for social media (capturing real-life experience)

  • Specification for creating mini-videos during photography, for use in social media stories


PHOTOSHOOTING CONCEPT: 4 SHADES OF ROME:

Covering much of Rome, photography focused on the destination experience, producing a high quality material for the magical Italian city. What we did for 4 Shades of Rome:


Photos for official channels (Website, OTAs, etc.):

  • Recording of architectural downloads

  • Capture landscape / surroundings shots

  • Recording of gastronomic receptions (restaurants, rooms, bars, etc.)

  • Record LGBT + Friendly downloads

  • Recording experience shots (using models / actors)

  • Recording signature shots (the most characteristic images of the accommodation)


Photos for Social Media:

  • Mobile downloads for social media (capturing real-life experience)

  • Specification for creating mini-videos during photography, for use in social media stories

Media Gallery

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