The B2B page of the company Morphó that is addressed exclusively to hoteliers.
Hotel Market Repositioning
What we did for this Project
WEBSITE GRAPHIC DESIGN:
Graphic Design of the Website with modern User Experience specifications that lead to increased conversion (with a strict "Mobile First" philosophy according to the recommendations of Google) and a proposal for the integration of hotel technologies that increase sales prospects.
WEBSITE WEB DEVELOPMENT:
Technological development of the Website according to the latest digital trends and set up of the basic Google tools and Facebook, for better monitoring and development of re-marketing audiences and SEO Performance.
STRATEGIC WEBSITE SITEMAP:
Strategic determination of the structure and organization of the content of the official website (sitemap) according to the characteristics of the company and the Targeted audience.
Specification of all the necessary types of pages of the hotel website as well as the content sections, aiming at the effective communication to the hoteliers and an efficient user experience.
Development of website texting as well as any additional texts that will be required, so that the SEO specifications for all sections of the website are met, in a language of your choice. Copywriting also includes the meta data of each page that has been specified, in order to target the right keywords in order to appear in the organic results, having chances for high CTR.