A Hotel Mykonos

Hotel Repositioning Services for a boutique hotel in Mykonos

An exclusive boutique hotel with unique and eclectic architectural design details, proximity to town, stunning and discrete location.

Project Info

2017

Mykonos

Hotel Repositioning

What we did for this Project

CONCEPT DEVELOPMENT:

During this process, the Hotel Concept Manual was developed, through which the overall strategy of the new property was determined according to the travel trends, while at the same time taking care to stand out from the competition. The central idea of the concept was given, as well as Naming proposals, the Concept Tagline, the Brand Promise, the Brand Pillars, the main Traveler Personas but also the central targeting Keywords.


At the same time, the parts of the F&B Concept and the Wellness Concept were described in detail, while the specification of the new technologies that would be good to integrate the accommodation in its operation, the proposed Hotel Facilities and the Room Facilities that will enhance the customer experience within of rooms and will increase consumption, as well as Signature Experiences that will make the hotel truly unique.


Finally, a detailed description and development of the Design Concept was made, which gave the line for the overall design direction that was followed.


BRANDING DESIGN:

In order to complete the image of the new property, Destsetters undertook the specification and design of key elements of the Brand, such as the logo and the color palette.


PHOTO SHOOTING CONCEPT:


Photos for official channels (Website, OTAs, etc.):

  • Recording of architectural downloads

  • Capture landscape / surroundings shots

  • Recording of gastronomic shots (restaurants, swimming pools, rooms, bars, etc.)

  • Recording experience shots (using models / actors)

  • Recording signature shots (the most characteristic images of the accommodation)

Photos for Social Media:

  • Mobile downloads for social media (with real-life experience).

  • Specification for creating mini-videos during photography, for use in social media stories.

For this project, we collaborated with:


Media Gallery

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