Zoe Athens

A Hotel with a modern design in the heart of Athens, that transforms your in-room stay into a wellness experience and introduces the city through a series of special in- & out-of-hotel activities around Urban Meditation.

What we did for this project

  • Concept Development

  • Design & Operational Briefs

Learn More


<p class="font_7"><strong>Location:</strong></p>
<p class="font_8">Athens</p>


<p class="font_7"><strong>Year of Project:</strong></p>
<p class="font_8">2019</p>

Official Website

Hotel Synopsis

The below text is a full description of the new, under development property, giving all the details regarding the hotel's story, concept, operation, and experiences, that will provide to its guests

Project Synopsis

The new hotel in the area of Psyrri, will introduce a completely new proposal of accommodation in the center of Athens, which will revolve around the concept of Wellness, in a completely modern and harmonized shell with today's reality.

In an area that new hotels/apartment complexes pop up every day, the new property at 10 Tobazi Street, comes to present a completely modern proposal that is close to the residential logic of Airbnb-style apartments, but is part of a wider set of hotel amenities, upgraded service and original facilities that do not exist in any other nearby or non-hotel.


  • Downtown but in a quiet neighborhood

  • Visible point from Kriezis Street, which crosses all of Athens 'coming out' from the center to Piraeus Street

  • The great personal experience and passion of the owners in relation to sport and wellness


  • Ugly surroundings/neighbouring buildings

  • Uncertain long-term use of ground floor space

  • Lack of view

  • Small balconies

The greatest effort focuses on highlighting the advantages of the project in the best way and turning disadvantages into advantages through smart solutions and suggestions. The specification and promotion of unique and original facilities, will help the property not only to stand out from the competition and to be an attraction for future visitors of Athens, but to be integrated directly into the urban fabric of the city, being a proposal for both visitors and permanent residents.

Brand Pillars

  • 360º Wellness Character

  • Laid-back Design

  • Central Location

  • Outgoing & Social Mentality

  • City-life Common Spaces

  • Urban Meditation

Hotel Typology

The first stage of our Services, which includes the Research & the Typology Study, helped the Hotel Owners take their final decisions regarding the hotel's Typology (type of property, room types, grounds, etc) and its main Features and Facilities, aiming to increase the hotel's ADR as well as its sales potentials from its various departments and services.

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Hotel Grounds

Room Types

A modern hotel in the heart of Athens, which transforms the stay of its guests into a wellness experience and recommends the city through a series of special activities inside and outside the hotel.

Hotel Concept Development

The next stage was the development of the hotel's concept, which included the narrative as well as all the specifications of all the experience and operation elements that will make the new property stand out from its competition.

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Sources of Inspiration

Signature Experiences

Hotel Branding & Implementation

At the final stage of the new hotel's specification, we created an initial branding as well as its indicative applications and implementations, in order to give a fuller idea of the new hospitality product.

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Name Description

Logo Description

Implementation Examples

Project Partners

For the completion of the project, Destsetters collaborates with the Architectural and Design teams, in the context of the thorough application of the concept to the overall experience, the correct specification of the anticipated operational needs, and the new hotel's commercial potentials. The Architectural & Design teams are selected by the investors/project owners and play an active part in the overall decisions regarding the development of the new property.

For this project, we collaborated with:

  • Interior Designer: Mary Kavagia - +30 2106433797

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