Zoe Athens

A Hotel with a modern design in the heart of Athens, that transforms your in-room stay into a wellness experience and introduces the city through a series of special in- & out-of-hotel activities around Urban Meditation.

What we did for this project

  • Concept Development

  • Design & Operational Briefs


Learn More

Location

Athens, Attica

Year of Operation

2019

Official Website

Hotel Synopsis

The below text is a full description of the under development property, giving all the details regarding the hotel's story, concept, operation, and experiences, that will provide to its guests.

The new hotel in the area of Psyrri, will introduce a completely new proposal of accommodation in the center of Athens, which will revolve around the concept of Wellness, in a completely modern and harmonized shell with today's reality.


In an area that new hotels/apartment complexes pop up every day, the new property at 10 Tobazi Street, comes to present a completely modern proposal that is close to the residential logic of Airbnb-style apartments, but is part of a wider set of hotel amenities, upgraded service and original facilities that do not exist in any other nearby or non-hotel.


The greatest effort focuses on highlighting the advantages of the project in the best way and turning disadvantages into advantages through smart solutions and suggestions. The specification and promotion of unique and original facilities, will help the property not only to stand out from the competition and to be an attraction for future visitors of Athens, but to be integrated directly into the urban fabric of the city, being a proposal for both visitors and permanent residents.

Hotel Typology

The first stage of our Services, which includes the Research & the Typology Study, helped the Hotel Owners take their final decisions regarding the hotel's Typology (type of property, room types, grounds, etc) and its main Features and Facilities, aiming to increase the hotel's ADR as well as its sales potentials from its various departments and services.

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Hotel Grounds

The Reception & Lobby area
The Mini gym & Yoga room
The Secret Garden with plunge pool
The Rooftop Garden
The Lounge & bar
The Outdoor Rooftop jacuzzi

Room Types

Rooms with Wellness Facilities

Hotel Concept Development

During the Hotel Concept Development process, we specified the main idea and the narrative of the new hotel, which will allow it to stand out from the competition. At the same time, we specified all the new hotel's experiences, services, and operation model, in order to help the architectural and design teams to capture all the requirements for its final design.

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A modern hotel in the heart of Athens, which transforms the stay of its guests into a wellness experience and recommends the city through a series of special activities inside and outside the hotel.

Sources of Inspiration

Central Location
Outgoing & Social Mentality
City-life Common Spaces
Urban Meditation

Signature Experiences

Διαδικτυακά μαθήματα Γυμναστικής & Yoga
Εξωτερική πισίνα στην πίσω αυλή
Yoga & Διαλογισμός μέσα στο δωμάτιο
Yoga στην Ταράτσα
Cinema στην Ταράτσα
Jogging με εξερεύνηση της πόλης
Meditation Sightseeing Tour

Hotel Branding & Implementation

In order to have a fuller image of the Concept, we have created an initial branding for the new hotel that captures its feel and essence, and which must be taken into account during the design process. At the same time, we presented a series of indicative applications and implementations of the branding, in order to convey in a more tangible way the feeling that will be exuded during the hotel's visual communication.

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Name Description

The name of the hotel is inspired by the Greek word "Ζωή", which refers to well-being, longevity and good quality of life.

Logo Description

The logo was inspired by Olga Maria Vlachou.

Implementation Examples

Project Partners

For the completion of the project, Destsetters collaborates with the Architectural and Design teams, in the context of the thorough application of the concept to the overall experience, the correct specification of the anticipated operational needs, and the new hotel's commercial potentials. The Architectural & Design teams are selected by the investors/project owners and play an active part in the overall decisions regarding the development of the new property.

For this project, we collaborated with:


  • Architect: Mary Kavagia - +30 2106433797

  • Material Consultant: Mary Sfyraki

  • Art Director: Olga Maria Vlachou - +30 69 48523017

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