Ktima Naxos is a new and differentiated accommodation proposal in Naxos, located at a rich vineyard , designed to offer an upgraded stay in luxury suites, maisonettes, and villas with unique private facilities and different levels of autonomy, depending on the customer's wishes.
What we did for this project:
Hotel Concept Development
Design & Operational Briefs
Branding & Implementation
Agios Panteleimonas, Naxos
Year of Operation
The below text is a full description of the under development property, giving all the details regarding the hotel's story, concept, operation, and experiences, that will provide to its guests.
The main idea of the Concept for the new hotel in Naxos is about life in a vineyard, from cultivating the plants to producing and consuming the final product, wine. Given the very limited offer of wine-related and wine-tasting experiences in Naxos and the hotel’s location in an area with several vineyards, the Concept will focus on creating a complete experience for visitors not only by offering extra services such as tours in local vineyards – a service already provided by other hotels – but also by creating an atmosphere of independence and self-sufficiency so that guests can spend every moment of their day in their “very own microcosm” on the hotel premises.
Drawing inspiration from the famous region of Tuscany in Italy, with its many vineyards and upgraded hotels in the Mediterranean nature, the Concept aspires to bring a completely innovative and differentiated accommodation proposal for Naxos. The new hotel will not only exceed the relatively low level of the majority of the accommodation options on the island but also differentiate from the conventional approach of the upgraded hotels.
In addition to wine-related experiences in its vineyards and gardens, the hotel will offer activities on and outside its premises that will bring guests closer to local nature, such as horseback riding and hiking. By combining multiple elements of inspiration to create a unique concept of accommodation, the goal is to provide a set of once-in-a-lifetime experiences that customers will not be able to live in any other hotel on the island or generally in Greece.
The first stage of our Services, which includes the Research & the Typology Study, helped the Hotel Owners take their final decisions regarding the hotel's Typology (type of property, room types, grounds, etc) and its main Features and Facilities, aiming to increase the hotel's ADR as well as its sales potentials from its various departments and services.
Lobby & Shop
The Wine Estate
Ruby All Day Restaurant
Vine Wellness & Fitness Center
One-Bedroom Vineyard Maisonettes with Private Pool
Two-Bedroom Vineyard Maisonettes with Private Pool
Two-Bedroom Estate Villa with Private Garden & Pool
Two-Story Junior Suites with Private Pool
Two-Story Vineyard Suites with Private Pool
Hotel Concept Development
During the Hotel Concept Development process, we specified the main idea and the narrative of the new hotel, which will allow it to stand out from the competition. At the same time, we specified all the new hotel's experiences, services, and operation model, in order to help the architectural and design teams to capture all the requirements for its final design.
"An Aegean Vineyard Experience"
Sources of Inspiration
The picturesque backdrop created by the vineyards
The rich wine tradition of the Aegean islands
The handmade gastronomy, based on local produce
The small church of Agios Panteleimon
Traditional local arts and their reduction to the modern era
The constant contact with the local nature
Sunset Vineyard Picnics
Horseback Riding Experience
Wine Estate BBQ Events
Hotel Branding & Implementation
In order to have a fuller image of the Concept, we have created an initial branding for the new hotel that captures its feel and essence, and which must be taken into account during the design process. At the same time, we presented a series of indicative applications and implementations of the branding, in order to convey in a more tangible way the feeling that will be exuded during the hotel's visual communication.
Our suggestion for the hotel’s brand name reflects the general experience and facilities that guests can find in a vineyard on an estate. The word “Ktima” is purely Greek and refers to the experience we would like to create for the hotel customers, while at the same time, it familiarizes foreign guests with the Greek word for “estate.” It is also important that the destination is part of the brand name, as this way, visitors become aware of the hotel’s exact location.
The Ktima Naxos logo is inspired by the hotel's layout. Specifically, the logo design represents the structure of the building, with the two-story houses forming an arch on the outer wall of the lower level. In addition, the split in the original shape depicts that the hotel spans two estates. The colors are drawn from the rocky Cycladic landscape of Naxos.
For the completion of the project, Destsetters collaborates with the Architectural and Design teams, in the context of the thorough application of the concept to the overall experience, the correct specification of the anticipated operational needs, and the new hotel's commercial potentials. The Architectural & Design teams are selected by the investors/project owners and play an active part in the overall decisions regarding the development of the new property.