Ktima Naxos | Naxos
Ktima Naxos is a new and differentiated accommodation proposal in Naxos, located at a rich vineyard , designed to offer an upgraded stay in luxury suites, maisonettes, and villas with unique private facilities and different levels of autonomy, depending on the customer's wishes.
What we did for this project:
Hotel Concept Development
Design & Operational Briefs
Branding & Implementation
Agios Panteleimonas, Naxos
Year of Operation
"An Aegean Vineyard Experience"
Ktima Naxos introduces a new and differentiated accommodation concept on the island, offering luxurious suites, maisonettes, and villas with unique private facilities and varying autonomy levels tailored to guests' desires. Nestled amidst a lush vineyard, the experience encompasses special wine-focused activities, Mediterranean estate living, and the essence of local nature, culture, and tradition. Each accommodation type features exclusive amenities ensuring maximum comfort and an elevated customer experience, including private gardens, equipped kitchens, and state-of-the-art technology. Gastronomy takes center stage, while a strong emphasis on wellness and sustainability is intertwined throughout the hotel’s philosophy, providing a series of upgrades experiences that bring customers in direct contact with local nature. The vineyard-dominant gardens provide an enchanting setting for diverse experiences, from outdoor massages to wine tasting sessions, all while the central pool surrounded by vineyards offers a photogenic retreat for relaxation. Ktima Naxos aims to deliver a truly unique accommodation experience that sets it apart, offering an array of unparalleled and unforgettable moments exclusively found within its embrace.
The first stage of our Services, which includes the Research & the Typology Study, helped the Hotel Owners take their final decisions regarding the hotel's Typology (type of property, room types, grounds, etc) and its main Features and Facilities, aiming to increase the hotel's ADR as well as its sales potentials from its various departments and services.
During the Hotel Concept Development process, we specified the main idea and the narrative of the new hotel, which will allow it to stand out from the competition. At the same time, we specified all the new hotel's experiences, services, and operation model, in order to help the architectural and design teams to capture all the requirements for its final design.
Hotel Branding & Implementation
In order to have a fuller image of the Concept, we have created an initial branding for the new hotel that captures its feel and essence, and which must be taken into account during the design process. At the same time, we presented a series of indicative applications and implementations of the branding, in order to convey in a more tangible way the feeling that will be exuded during the hotel's visual communication.
Our suggestion for the hotel’s brand name reflects the general experience and facilities that guests can find in a vineyard on an estate. The word “Ktima” is purely Greek and refers to the experience we would like to create for the hotel customers, while at the same time, it familiarizes foreign guests with the Greek word for “estate.” It is also important that the destination is part of the brand name, as this way, visitors become aware of the hotel’s exact location.
The Ktima Naxos logo is inspired by the hotel's layout. Specifically, the logo design represents the structure of the building, with the two-story houses forming an arch on the outer wall of the lower level. In addition, the split in the original shape depicts that the hotel spans two estates. The colors are drawn from the rocky Cycladic landscape of Naxos.
For the completion of the project, Destsetters collaborates with esteemed Architectural and Design teams, in the context of the thorough application of the concept to the overall experience, the correct specification of the anticipated operational needs, and the new hotel's commercial potentials. The Architectural & Design teams are selected by the investors/project owners and play an active part in the overall decisions regarding the development of the new property.
Available 3D Renders for the Project, appear here.