Five Leaves | Messini
A pure Vegan Retreat which becomes a
stand-alone destination, introducing a
more meaningful aspect of holidays and a
new way of living around relaxation, great
food, and well-being.
What we did for this project:
Typology study
Concept Development
Branding & Implementation
Location
Messinia
Year of Operation
To be announced
Official Website
A holistic vegan holiday experience
Five Leaves is a 5* Vegan Resort that promises an elevated holiday escapade that is
seamlessly linked to nature and strongly infused with elements of authentic luxury, veganism,
agricultural life, and ecology. The resort offers a variety of accommodation types, ranging
from suites and villas to luxury tents, a full vegan philosophy, that extents from dining options
to operation and materials, an eminent wellness center that smoothly blends with its natural
surroundings, and a selection of fascinating outdoor experiences, including sports, physical
and cultural activities, culinary workshops, and farming. The Land of Messinia serves as a
genuine haven of relaxation and serenity, set within a beautiful olive grove, while the adjacent
production facility allows guests to witness and participate in integral daily processes of the
Messinian land, such as olive oil extraction and the production of dry herbs and vegan
cosmetics.
Hotel Typology
The first stage of our Services, which includes the Research & the Typology Study, helped the Hotel Owners take their final decisions regarding the hotel's Typology (type of property, room types, grounds, etc) and its main Features and Facilities, aiming to increase the hotel's ADR as well as its sales potentials from its various departments and services.
Hotel Experiences
During the Hotel Concept Development process, we specified the main idea and the narrative of the new hotel, which will allow it to stand out from the competition. At the same time, we specified all the new hotel's experiences, services, and operation model, in order to help the architectural and design teams to capture all the requirements for its final design.
Hotel Branding & Implementation
In order to have a fuller image of the Concept, we have created an initial branding for the new hotel that captures its feel and essence, and which must be taken into account during the design process. At the same time, we presented a series of indicative applications and implementations of the branding, in order to convey in a more tangible way the feeling that will be exuded during the hotel's visual communication.
Name Description
1. The name Five Leaves reflects the hotel’s deep connection to nature, sustainability, and the rich agricultural landscape surrounding it. Inspired by the lush gardens and diverse plant life that thrive across the property, it symbolizes the seamless harmony between luxury and the natural world, where every detail is carefully curated to offer guests a truly immersive experience.
2. The "Five" represents the variety of plant life that defines the hotel’s identity, each contributing to the atmosphere, flavors, and sensory experiences within the retreat. From the aromatic herbs that infuse the air to the fruit-bearing trees that provide natural nourishment, the gardens of Five Leaves are not just a setting; they are a living, breathing part of the hotel’s identity.
3. By embracing the name Five Leaves, the hotel embodies a philosophy where nature and hospitality are woven together in perfect balance. It is a place where guests can slow down, reconnect with the land, and experience a more conscious, refined way of luxury—one that is deeply rooted in the wisdom of nature.
Logo Description
1. At its core, the logo features olive leaves and an olive grove, a characteristic element of the region, symbolizing the land’s abundance, sustainability, and deep agricultural traditions. The olive tree stems are stylized to form the outline of a happy human body, reinforcing the hotel’s dedication to well-living, wellness, and holistic hospitality.
2. The leaves are cut at the edges, suggesting a continuation beyond the visible form, creating the impression of a complete circle. This represents a holistic way of life, where luxury, sustainability, and well-being seamlessly intertwine.
3. A subtle nod to the ancient columns of Messene, located beside the property, is embedded within the design. These architectural forms evoke the grandeur and cultural depth of the region, linking Five Leaves to a legacy of endurance, harmony, and timeless connection with the land— values that lie at the heart of the hotel's philosophy.
4. Finally, the circular form of the leaves evokes a crown, signifying luxury, prestige, and a strong, leading presence in the region. The bold yet organic design reflects Five Leaves’ commitment to authenticity, mindful living, and its role as a standout destination in Mediterranean hospitality.
Hotel Design
For the completion of the project, Destsetters collaborates with esteemed Architectural and Design teams, in the context of the thorough application of the concept to the overall experience, the correct specification of the anticipated operational needs, and the new hotel's commercial potentials. The Architectural & Design teams are selected by the investors/project owners and play an active part in the overall decisions regarding the development of the new property.
Architect
KAAF I Kitriniaris Associates Architecture Firm