Cellar 14 | Larnaca
CELLAR 14 is an upgraded, luxury accommodation option in the traditional village of Lefkara, near Larnaca Cyprus, that is inspired by the island’s rich cultural & gastronomic background.
What we did for this project:
Design & Operational Briefs
Branding & Implementation
Year of Operation
Contemporary Accommodation meets Wine & Arts at a Traditional Village in Cyprus.
The first stage of our Services, which includes the Research & the Typology Study, helped the Hotel Owners take their final decisions regarding the hotel's Typology (type of property, room types, grounds, etc) and its main Features and Facilities, aiming to increase the hotel's ADR as well as its sales potentials from its various departments and services.
During the Hotel Concept Development process, we specified the main idea and the narrative of the new hotel, which will allow it to stand out from the competition. At the same time, we specified all the new hotel's experiences, services, and operation model, in order to help the architectural and design teams to capture all the requirements for its final design.
Hotel Branding & Implementation
In order to have a fuller image of the Concept, we have created an initial branding for the new hotel that captures its feel and essence, and which must be taken into account during the design process. At the same time, we presented a series of indicative applications and implementations of the branding, in order to convey in a more tangible way the feeling that will be exuded during the hotel's visual communication.
The hotel's name is inspired by the term Cellar, which refers directly to the theme of wine and wine-making. On the other hand, the number 14 is the address of the hotel, which connects the name with the location and the historicity of the building. As a whole, the name CELLAR 14 exudes a modern character, although it includes the word Cellar which refers to something more traditional and old. In this way, we have managed to achieve a permanent connection of the past with the future - something that the hotel owners wish to create at all stages of the guest experience.
For the visual design of the logo, the main element of inspiration was the hotel concept itself, that has to do with wine, as well as the architectural element of the arch, found within the building. On the right side of the design, we have a combined form of a wine bottle and a corkscrew. Half of the arch accompanies this form, thus expressing the leading role of wine in all the experiences offered by CELLAR 14. The dominant color is deep red (the color of wine), which brings a more 'traditional' feeling. At the same time, the whole composition has a modern aesthetic, just like it will happen inside the hotel.
For the completion of the project, Destsetters collaborates with esteemed Architectural and Design teams, in the context of the thorough application of the concept to the overall experience, the correct specification of the anticipated operational needs, and the new hotel's commercial potentials. The Architectural & Design teams are selected by the investors/project owners and play an active part in the overall decisions regarding the development of the new property.
Available 3D Renders for the Project, appear here.