Either for a new travel product that targets the end-travellers or a new B2B service that comes to provide a solution for global Hoteliers, Destsetters plans and strategically develops new dynamic Tourism Brand Concepts. In close collaboration with the brand’s owners or directors, the Destsetters experts study the features and characteristics of the new product or service, and specify the most original and dynamic Concept that would make it stand out and become a case study for its industry.


What we do:

  • Examine and evaluate the current competition with similar products or services.

  • Study the desired target groups and determine whether the provided features will satisfy the audience.

  • Conduct the Concept Manual, which documents all those details and characteristics that will make the new product stand out and become a 'case-study’ example.

  • Work closely with all other parties involved in the project (depending on each case, third-party collaborates may include architects, interior designers, software designers, photographers, graphic designers etc) and make sure that the results of their work will be in line with the specified concept.

  • Plan and make an initial set-up of the product’s online positioning and branding (supervising the website design and development, social media accounts set-up, media platforms presence etc).

  • Determine the initial online and offline strategy that need to be followed, in order for the new product to penetrate the desired market more easily and effectively.



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January 2012 — Present

For this innovative startup, Destsetters studied the needs of the tourism and travel industries and created a platform that targeted travellers based on specific and popular travel interests (Gay, Luxury, Food, Wellness). 

The hotels are promoted through original and impressive content, which is always 'bookable’ (meaning that the hotel’s official booking engine is integrated in each piece of content). 

In its latest update (to be released in Nov. 2018), Travel by Interest will gather the hotels into themed collections, narrowing the choices and making the hotel market research for the travellers much more easy and specific.

Revenue Sources:

  • Search campaigns: For Hotels that want to be presented and promoted within the platform.

  • Dedicated articles/special content: For Hotels that want to develop unique and exclusive SEO-friendly content, with back links and integrated booking engine.

  • Sponsored collections: For Hotels that want to be on the top of the list within dynamic hotel collections.

  • Advertising opportunities: For companies that want to be featured within the pages, either in the form of advertising banners, or through dynamic widgets with a 'search to get instant results' functionality.



May 2016 — Present

The need of the global hoteliers for a platform that would provide knowledge and education, led Destsetters in the development of Hotelier Academy. This interactive and dynamic media platform, offers a rare opportunity to hoteliers for finding useful articles with tips, advice, knowledge and inspiration, that help them improve their business and operation.

Revenue Sources:

  • Dedicated Hotel Story articles: For Hotels that want to be presented by a trustworthy network to the international travel market.

  • Dedicated 'Training Topic' articles: For companies that want to share their knowledge and expertise with the global travel market, providing tips and advice through their own products or services.

  • 'Branded’ or 'Sponsored' articles: For companies that wish to be presented within specific articles, either in the form of advertising banners or with special sponsored content.



Athens, Greece | January 2014 — ongoing

100% Hotel Show is the leading fair for Hoteliers in Greece and the Mediterranean. Destsetters began working with the fair’s organizing company even before the show’s first edition, back in February 2014. Following a very specific strategy, 100% Hotel Show has managed to stand out as an exclusive and high-end fair since its first edition, and is now considered a 'must-visit' event for all Greek Hoteliers, as well as hospitality professionals from neighboring countries, the Mediterranean and the Middle East.

For this project, Destsetters is in charge of:

  • The initial Concept Development and the constant concept evolution, year after year.

  • The development of the online and communication strategy of the fair, that manages to increase the event’s reputation and positioning within the market.

  • The evaluation of new collaborations and partnerships.

  • The supervision of the individual concepts for each year’s edition.

  • The development and distribution of market-specific content throughout the year.

  • The strategic specification, graphic design and web development of the brand’s official website (

Photo Credits: 100% Hotel Show


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